History

How to build a brand that is both solid and innovative.

Human history has been marked by constant evolution, which occurred in step with the needs and aspirations of people. This includes housing. And Rossi, attentive to these needs, constantly seeks to innovate its products and services to meet them.

Read more about Rossi’s history:

1980

Foundation of Rossi Residencial S.A.

Initially, the company focused on the development of high income resitential properties in the São Paulo metropolitan region.

1992

Creation of Plano 100

Operations commence in segments targeted at the middle income group. This plan was Rossi’s creative response to Brazil’s real estate financing problem, which made it very difficult for people in the middle-income segment to buy a home. 14,166* units were delivered nationwide. (*until July 2008).

1994

Regional Distribution

Inauguration of the CAMPINAS regional office, after which the PAULISTANA office came to be known as the SÃO PAULO regional office.

1996

Launch of Vida Nova Project

By using basic finishing materials and guaranteeing the quality and style of the projects, Rossi delivered 5,241* low-income units. (*until September 2005)

1997

Issue of Shares

Rossi raised US$100 million to expand its business by issuing shares on the São Paulo Stock Exchange (Bovespa) and ADRs on the New York Stock Exchange (NYSE).

Rossi pioneers the securitization of real estate receivables.

1999

Launch of Villa Flora

Inauguration of a new housing concept for the low-income segment, with complete infrastructure, including landscaping, sewage treatment station, square, park, commercial center, chapel, day care center, school, club and police post.

Launch of a new housing concept for the low-income segment, with complete infrastructure: landscaping, water treatment station, squares, parks, shopping center, chapel, nursery, school, club and police station.

Inauguration of the SOUTH regional office in the city of Porto Alegre.

Implementation of the SAP enterprise management system.

2002

Diversification of investments

Seeking to reinforce its operations targeting people with higher purchasing power, Rossi acquired América Properties, a builder of high-end residential and commercial projects.

2003

Security to invest and grow

Rossi assures its future growth by raising R$80 million in the capital market and joining the Level 1 Special Corporate Governance Practices segment of the Bovespa.

Inauguration of the RIO DE JANEIRO regional office headquarter in the city of Rio de Janeiro.

2006

Rossi migrates to Novo Mercado

With its migration to the Novo Mercado segment of special corporate governance practices, Rossi extends tag-along rights to 100% of shareholders, providing them with greater protection and transparency.

Business expansion

Raises R$1.012 billion to acquire new lots, settle debts and increase working capital for new projects.

Inauguration of the BRASILIA regional office, headquartered at the Federal District.

Establishment of joint ventures with regional developers.

Diversification of products

Entry into the urban development projects segment.

2007

Expansion of business

Inauguration of the NORTHEAST regional office, with head office in Salvador, to expand operations in the northeastern states.

Inauguration of the WEST regional office, headquartered in São José do Rio Preto, which will focus on the west of São Paulo and north of Paraná.

Creation of in-house sales team

Creation of Rossi Vendas, the in-house sales team, to ensure quality service and high degree of commitment, given hat the brokers are constantly trained and aligned with Rossi‘s values.

2008

Launch of Rossi Identity project

To increase the strategic value of the Rossi brand, the company redefined its essence and redesigned its visual identity, aligning its communication with the values and attributes sought for its brand.

Rossi joins Bovespa Index

Rossi stock is included in the benchmark Ibovespa index. The Ibovespa is the most important index for Brazilian stocks, reflecting the performance of the most traded stocks on the BM&FBovespa.

Issue of stock amounting to R$ 150 million.

2009

Launch of Rossi Ideal

Appropriate projects for the low income segment and within the guidelines of the Brazilian government‘s "Minha Casa, Minha Vida" housing incentive program.

Capital Rossi

Establishment of a joint venture with Construtora Capital to operate in the country’s northern states.

2010

Business expansion

Rossi announced the PAULISTANA regional office focused on launches of middle high residential developments in the city of São Paulo.

Launch of the Rossi Mais project

Launch of the Rossi Mais project for the low income segment

Toctao Rossi

Establishment of a joint venture with Toctao Engenharia to operate in Goiânia and surrounding region.

Anniversary

Rossi completes 30 years.

2011

Norcon Rossi

Establishment of a joint venture with Construtora Norcon to operate in Alagoas, Bahia, Pernambuco and Sergipe under the Norcon Rossi brand.

Intense use of technology in construction

Investment in large scale construction technologies, establishing precast slab factories in Brasília (DF), Campinas (SP), Campo Grande (MT), Hortolândia (SP), Manaus (AM), Serra (ES) and Porto Alegre (RS).

2012

Rossi Commercial Properties

Creation of the subsidiary Rossi Commercial Properties to operate in the Shopping Mall segment in midsized cities with high growth potential. The new company will operate in four different formats: convenience and service centers, neighborhood shopping malls, regional shopping malls and mixed-used retail projects.

Rossi Urbanizadora

Creation of Rossi Urbanizadora, which will focus on developing subdivisions for single-family and multi-family residences. The company was incorporated already with a land bank of 19,250,677 m2 formed by the current land bank of Rossi and Norcon Rossi.

2013

Outlet Digital

Innovative initiative which used the Hangout channel and Youtube to sell properties online. Due to this initiative, the company received the 20th ABEMD Award in 2014.

2014

Robot View

Clients were able to view properties from the distance with the aid of a robot equiped with a camera. The campaign received the Real Estate Marketing award in the 2nd edition of Conecta Imobi, 2015.

2015

The EntreVerdes Campinas project received the Master Real Estate Award 2015, in the Environmental Preservation category.

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